Collaboration beats Competition
- Uncategorised
- August 2, 2018
It’s a paradigm shift, but imagine a better business future with your competitors as collaborators. Collaboration can start with a buying agreement to build purchasing power by buying as a group. Collaboration could be extended by deciding on defensible zones or specialisms. Collaboration may even include coordinated marketing to not subvert each other or go head to head in any one month.
Firms trying this approach report cost savings of 3.5% and improved sales through clarity in niche marketing.
